Salesforce Manage and Merchandise a Salesforce Commerce Store (B2B110)

Price
$1,800.00 USD

Duration
2 Days

 

Delivery Methods
Virtual Instructor Led
Private Group

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Course Overview

Discover how to manage, merchandise, and customize an existing Salesforce business-to-business (B2B) Commerce storefront using the Lightning Web Runtime (LWR) template. In this 2-day instructor-led course, learn to configure essential store elements, including buyers, products, entitlement policies, marketing and pricing strategies, currencies and markets, and storefront customizations. Elevate your storefront by creating a seamless, connected commerce experience for business buyers that drives revenue through small and large purchases, and solidifies your brand as a reliable supplier for goods and services that are vital to buyer business operations.

Course Objectives

  • Demonstrate how to manage, merchandise, and customize an existing B2B Salesforce Commerce storefront using the Lightning Web Runtime template.
  • Apply knowledge of Salesforce Commerce data models and standard objects to establish effective relationships and pricing policies for products and buyers.
  • Reference your understanding of key commerce terms and concepts to navigate the Salesforce Commerce ecosystem.

Who Should Attend?

  • This course is designed for administrators, product managers, account managers, and merchandisers who are responsible for managing, maintaining, and customizing an existing B2B Salesforce Commerce storefront using LWR.
  • Top-rated instructors: Our crew of subject matter experts have an average instructor rating of 4.8 out of 5 across thousands of reviews.
  • Authorized content: We maintain more than 35 Authorized Training Partnerships with the top players in tech, ensuring your course materials contain the most relevant and up-to date information.
  • Interactive classroom participation: Our virtual training includes live lectures, demonstrations and virtual labs that allow you to participate in discussions with your instructor and fellow classmates to get real-time feedback.
  • Post Class Resources: Review your class content, catch up on any material you may have missed or perfect your new skills with access to resources after your course is complete.
  • Private Group Training: Let our world-class instructors deliver exclusive training courses just for your employees. Our private group training is designed to promote your team’s shared growth and skill development.
  • Tailored Training Solutions: Our subject matter experts can customize the class to specifically address the unique goals of your team.

Course Prerequisites

Prepare for your course by completing this prework before your session starts: https://trailhead.salesforce.com/users/auser1343/trailmixes/manage-and-merchandise-a-salesforce-commerce-store-prework

Agenda

1. Introduction

  • Identify Commerce Team Personas
  • Access Training Orgs

2. Salesforce Commerce Overview

  • Review Commerce Trends
  • Discover Key Salesforce Commerce Features
  • Examine Commerce Storefront Architecture
  • Explore Salesforce Commerce Data Models and Objects
  • Navigate a Salesforce Commerce Storefront

3. Buyer Accounts and Buyer Groups

  • Create Contacts, Buyers (Users), and Buyer Groups
  • Apply Entitlements and Pricing to Determine Product and Pricing Visibility
  • Create and Assign Price Books to Specific Buyer Groups
  • Use Externally Managed Accounts To Enable Account Switcher
  • Customize a Standard Object and Page Layout

4. Commerce Products

  • Define Essential Store Product Components
  • Group Ancillary Products Using Product Categories
  • Design Purchase Quantity Rules
  • Generate Product Attributes for Filtering
  • Create Standard Products, Variation Products, and Product Sets
  • Modify a Product Detail Page

5. Marketing and Pricing Strategies

  • Define Pricing Strategy and Priorities
  • Design Sale Price Books Using Pricing Workspace
  • Use Pricing Tiers To Set Adjustment Schedules
  • Define Promotion Tool Sets
  • Create New Promotions
  • Review Storefront Performance Insights Using Commerce Reports

6. Localization

  • Update Currency and Language Settings
  • Customize Page Layout with Locales
  • Create New Country-Specific Markets
  • Add Euro Price Book Entries
  • Add Category and Product Translations
  • Translate Custom Menu Items Using Translation Workbench

7. Storefront Customizations with Experience Builder

  • Customize Product Detail Page Elements
  • Display a Product Advertisement on the Home Page
  • Control Buyer Group Component Visibility via Expressions
  • Add a New Page and Menu Items to the Home Page

8. Commerce AI and Advanced Customizations

  • Explain Commerce Einstein and AI Features
  • Extend Your Storefront with Advanced Customizations
  • Enhance Your Storefront with Salesforce AppExchange
 

Get in touch to schedule training for your team
We can enroll multiple students in an upcoming class or schedule a dedicated private training event designed to meet your organization’s needs.

 



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